BRD Clinic
Only people currently living in Korea with their own Korean 010 mobile number can apply. Overseas residents are not eligible.
Home Blog Diet
Rebound Overeating and Binge Eating During Dieting Are Not About Weak Willpower—They Are Your Body's Signals
Blog April 11, 2026

Rebound Overeating and Binge Eating During Dieting Are Not About Weak Willpower—They Are Your Body's Signals

Dr. Yeonseung Choe
Dr. Yeonseung Choe
Chief Director

You were strictly managing your diet, but at some point, your hand suddenly reaches for foods you didn't even want to eat, and after skipping a meal or two, you find yourself putting food in at an uncontrollable level. Have you ever experienced this?

Many people blame themselves, thinking "it's because my willpower is weak." But this is not purely a matter of willpower. Vengeful overeating and binge eating during a diet are physiological signals your brain sends, and they are a complex reaction of hormonal changes and the body's metabolism. Today, let's look at why this happens and how to deal with it wisely.

The Hormone Counterattack Caused by Calorie Restriction

When you start a strict diet, your body enters survival mode. When energy intake is insufficient, your brain recognizes "the current situation where food is lacking," and rapidly adjusts hormones to solve this.

Leptin, the satiety hormone, decreases in secretion, while the hunger hormone ghrelin increases. As this imbalance worsens, your brain continues to send the signal "You are hungry right now." At the same time, the stress hormone cortisol rises, making cravings for more stimulating, high-fat, high-carbohydrate foods even stronger. Reward psychology also comes into play. When the body feels deprivation, the brain creates an urge to immediately satisfy it, and thoughts like "I've worked so hard, I deserve a reward" automatically arise. This is not weak willpower but a normal defense mechanism of the body's metabolism.

The View of Korean Medicine on Binge Eating During Dieting

Korean medicine interprets this phenomenon differently.

Long-term dietary restriction damages qi (gi). In particular, when the function of the spleen and stomach (biwi), which govern digestion and nutrient absorption, declines, the body demands even more food. This leads to vengeful overeating.

Additionally, when liver qi stagnation (gan-gi ulgyeol) occurs due to diet stress, emotional instability worsens, and the urge to soothe that anxiety with food grows stronger. Ultimately, physical energy deficiency and emotional instability work together, creating a vicious cycle of repeated binge eating.

What is needed here is not "stricter restraint" but restoring the body's normal functions.

How to Deal with Vengeful Overeating and Binge Eating

1. Redesign Your Meal Pattern

Avoid extreme calorie restriction. It is important to approach this slowly with a balanced diet that includes adequate protein and dietary fiber. Eating three regular meals with sufficient portions is more effective in the long run than skipping meals.

In particular, skipping breakfast increases the likelihood of evening binge eating. Consuming adequate nutrition in the morning, when digestive function is active, helps stabilize appetite throughout the day.

2. Recover from the Root with Korean Medicine Treatment

Herbal medicine can strengthen spleen-stomach function and replenish damaged qi. Prescriptions tailored to individual constitution and symptoms do not simply suppress appetite but help the body feel normal satiety.

Acupuncture treatment relieves liver qi stagnation caused by stress and activates digestive function. Regular acupuncture treatment also helps with emotional stabilization.

3. Emotional Management and Stress Relief

Much of binge eating during a diet stems from emotional needs. Replace the habit of soothing stress with food with other activities. Light walks, meditation, and hobbies are helpful.

Not pursuing perfection is also important. Don't fall into extreme restraint or give up thinking "I failed today." Eating a meal or two generously does not mean the diet has failed.

Final Words

Vengeful overeating and binge eating during a diet are not a lack of willpower. This is a normal signal your body sends—a complex result of hormonal changes, energy deficiency, and stress.

Rather than blaming yourself, find a personalized approach with a professional. Baekrokdam Korean Medicine Clinic provides Korean medicine consultations and treatments to help restore a body exhausted by dieting and to support a sustainable, healthy lifestyle.

It's not a matter of willpower but your body's signal—now read it properly and respond.

Dr. Yeonseung Choe

Dr. Yeonseung Choe Chief Director

I have met many patients who came after visiting multiple medical institutions and departments for persistent or recurrent conditions. Symptoms normally handled by different specialties—such as abdominal pain, headaches, palpitations, dizziness, and insomnia—may overlap in one person. Sometimes there is no clear improvement despite taking medication for each symptom, and being unwell gradually becomes part of daily life. In these cases, I look beyond individual diagnoses and examine how the symptoms connect and change together. Asking only about the most uncomfortable symptom today does not reveal the full course. I look at when the body first began to change and what happened after illness, surgery, childbirth, or starting and stopping medication. I also review changes in weight, diet, and sleep, then trace which symptoms improved with previous treatment and which remained. Test results, diagnoses, and the course of previous treatment are important for understanding the current condition. Clinical research in modern Korean medicine, physiological and pathological research in modern medicine, and observations recorded in classical Korean medicine texts offer different perspectives on the same body. Rather than fitting a patient into one perspective, I consider what each can and cannot explain and look for clues that connect symptoms and treatment histories that were previously considered separately.

More Info →
비대면 진료 가능 여부도 함께 안내해드려요
Page summary and review information

Page summary

A reviewed summary for this page isn't ready yet. Please read the full content below.

A reviewed summary isn't ready yet, so the page description or a general note is shown instead.

The clinic is outside telephone hours

You can leave your inquiry now.

Leave an inquiry Call anyway