BRD Clinic
Only people currently living in Korea with their own Korean 010 mobile number can apply. Overseas residents are not eligible.

What exactly is the 'celebrity diet management' program, and why is it so effective?

Rather than simply restricting calories, this approach focuses on improving 'metabolic efficiency.' By breaking the cycle of decreased metabolism and waste accumulation, we remove obstacles to the circulation of Qi and Blood, resetting the body to a state where it can naturally utilize energy and burn fat effectively.

Many people believe there is a 'magic pill' used by celebrities, but the secret lies in a different approach to weight loss. From a physiological perspective, repeated crash dieting often crashes the basal metabolic rate, causing the body to enter a 'survival mode' where it stores energy instead of burning it. To fix this, we must reactivate the metabolic switch rather than forcing further starvation. In Traditional Korean Medicine (TKM), this state is viewed as an accumulation of metabolic waste. Specifically, the presence of Eohyeol (瘀血, stagnant blood) and Dameum (痰飮, phlegm-fluid retention) obstructs the circulation of Qi and Blood, creating a constitution where weight loss is difficult regardless of effort. When combined with Bi-heo (脾虛, deficiency of the Spleen/digestive system), it leads to a vicious cycle of poor nutrient absorption and chronic edema (swelling). Therefore, our management focuses on normalizing the body's internal system rather than just reducing numbers on a scale. We clear Eohyeol and Dameum to open circulation pathways and strengthen Spleen function, creating an environment where the body can incinerate energy on its own. Once the system is restored, metabolism activates naturally without the need for extreme fasting. Understanding your unique bodily constitution is the fastest way to achieve sustainable results without wasted effort.

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Dr. Yeonseung Choe

Dr. Yeonseung ChoeChief Director

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