BRD Clinic
Only people currently living in Korea with their own Korean 010 mobile number can apply. Overseas residents are not eligible.

I'm trying to motivate myself by looking at 'fitspiration' or diet motivation photos. What actual changes do these photos trigger in our bodies?

Diet motivation photos act as a 'visual trigger' for neurotransmitters. While seeing fit bodies can release dopamine and spark initial motivation, excessive comparison spikes cortisol, the stress hormone. In Traditional Korean Medicine, this leads to 'Ganyul' (Liver Qi Stagnation). When your Qi is blocked, circulation slows down, making your body more resistant to weight loss.

Looking at idealized images can trigger the brain's reward circuit, providing a temporary burst of willpower. However, medically speaking, constantly viewing unrealistic photos often forces the body into a stress response. When the brain perceives the gap between the photo and reality as a threat, it releases cortisol, which ironically increases appetite and promotes abdominal fat storage. In Traditional Korean Medicine (TKM), this phenomenon is identified as Ganyul (肝鬱, Liver Qi Stagnation). The Liver is responsible for the smooth flow of Qi throughout the body; when it is suppressed by stress, the flow becomes blocked. This stagnation prevents the proper circulation of body fluids, leading to the accumulation of Dameum (痰飮, metabolic waste or 'phlegm-fluid') and the development of Eo-hyeol (瘀血, Blood Stasis). If this is combined with Biheo (脾虛, Spleen Deficiency), your metabolism weakens, causing you to bloat easily and struggle to lose weight despite your efforts. Rather than whipping yourself with photos that evoke self-loathing, it is far more effective to unblock stagnant Qi and normalize your metabolism. Remember, motivation rooted in stress can be toxic to your weight loss journey.

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Dr. Yeonseung Choe

Dr. Yeonseung ChoeChief Director

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I'm trying to motivate myself by looking at…. Diet motivation photos act as a 'visual trigger' for neurotransmitters. While seeing fit bodies can release dopami

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